Google captures intent
When someone searches for your service, product or location, they are already showing buying intent. Google Ads helps you compete for that moment instead of waiting to be found organically.
Digital ads as a service
Managed Google and social ads for serious SMEs.
DAAS helps businesses create demand, capture demand and stay visible to the right customers through professionally managed paid advertising.
Fixed feeclear management cost
Paid mediaGoogle + social
Commercial focusnot vanity metrics
Campaign pulse
Live
Customer interest
143
+28%
Spend
R8.4k
on track
Search Ads
High intent
Meta Ads
Demand creation
Reports
Plain English
Why paid ads
Your customers are already searching, scrolling, comparing and deciding.
DAAS helps your business show up in the right places during that decision journey — whether the next step is a call, a WhatsApp, a quote request, a website visit, a store visit or a later purchase.
Social creates demand
Many customers are not actively searching yet. Social ads help you introduce the offer, build familiarity, promote timely messages and stay visible to carefully selected audiences.
Retargeting follows interest
Not every buyer acts the first time. Paid media lets you keep showing up to people who visited, clicked, watched, engaged or showed signs of interest.
Data improves decisions
Campaigns reveal which messages, locations, audiences and offers get attention. That gives your business a more practical way to test demand and improve the next move.
Google + social
The strongest campaigns usually do more than one job.
01
Google Search Ads
Capture active demand from people already searching for your service, product, location or problem.
02
Social Ads
Create demand, promote offers, retarget interested people and stay visible to carefully selected audiences.
03
Customer Journey Review
Review where ad traffic should go and flag weak points that may hurt enquiries, calls, bookings or sales.
04
Monthly Optimisation
Review spend, search terms, audiences, creative, customer interest signals and next-month priorities.
Why Daas
Human judgement where it matters. Automation where it helps.
The platforms can automate bidding, but they cannot understand your business model, margins, sales cycle, local context or customer objections. That is where DAAS adds value.
Commercial thinkingCampaigns planned around your offer, margins and buying journey.
Proper setupSearch, social and retargeting built with a clear reason to exist.
Useful reportingWhat happened, what changed, what we do next.
How it works
What happens in the first 30 days.
Diagnose
We review your offer, market, target locations, customer journey and current ad accounts.
Build
We prepare campaign structure, targeting, copy angles, creative direction and tracking basics.
Launch
Your ads go live with controlled spend, clear assumptions and a practical testing plan.
Review
We review early signals, improve the campaigns and explain the next move in plain language.
Not for everyone
DAAS is for businesses ready to take paid media seriously.
Ads work best when your offer is clear, your business can handle customer attention, and your budget is large enough to learn from the data.
Best suited to
- You have a real product or service people want.
- You can respond quickly to calls, WhatsApps, enquiries or website activity.
- You want a practical paid media partner, not cheap boosting.
Probably not right if
- You want instant miracles without enough budget to test.
- Your offer, website or sales process is not ready for attention.
- You only want the cheapest possible ads provider.
- You expect guaranteed sales from a single campaign.
Pricing model
Fixed management fee + your ad spend, kept separate.
No race-to-the-bottom retainers. Choose one serious channel, or run Google and social together as a more complete paid media system.
Once-off setup
R3,900Includes account review, campaign build, tracking basics, launch plan, ad copy angles, creative direction and first-month measurement structure.
Suggested ad spend
Google or social: from R5,000–R15,000 pm per channel.
Combined campaigns often need R10,000–R30,000 pm+ in media spend to gather meaningful data. The right budget depends on your sector, location, competition and customer value.
Google Ads
R7,500 pm
+ ad spend- Google Search campaign management
- High-intent keyword and location targeting
- Ad copy testing and search term review
- Basic conversion tracking
- Monthly report and next actions
Best for: active search demand, calls, quote requests, bookings and high-intent buyers.
Social Ads
R7,500 pm
+ ad spend- Meta / social campaign management
- Audience, offer and creative testing
- Traffic, awareness, offer, retargeting or lead form campaigns
- Creative and messaging guidance
- Monthly report and next actions
Best for: awareness, retargeting, offers, indirect sales journeys and demand creation.
Google + Social
RecommendedR12,500 pm
+ ad spend- Google and social ads managed together
- Search demand capture plus social demand creation and retargeting
- Customer journey and enquiry quality review
- Monthly strategy call
- More complete performance review
The strongest option for SMEs that want search, social and retargeting working together.
Client feedback
Trusted by 50+ SMEs to make paid advertising more practical, visible and commercially useful.
Reviews and client feedback from businesses that value practical execution, clear thinking and visible momentum.
Who DAAS is for
Paid ads for businesses where attention, visibility and customer interest have real commercial value.
Electricians, contractors, trades, home services and location-based providers.
Useful where customers search locally, compare providers and often call or WhatsApp before deciding.
Consultants, advisors, medical, legal, property and other high-trust services.
Useful where buyers need repeated exposure, credibility and a clear reason to choose you.
Businesses with a clear target customer, strong offer and margin to support paid acquisition.
Useful where social can build demand and Google can capture people already looking.
FAQ
Questions serious SMEs ask before running paid ads.
Is ad spend included in the monthly fee?
No. The DAAS monthly fee covers planning, setup, management and optimisation. Your ad spend is paid separately to platforms such as Google, Meta, LinkedIn or other relevant channels.
Is DAAS only for lead generation?
No. Some campaigns are built for direct enquiries, calls or quote requests. Others are built for visibility, traffic, retargeting, branded search, store visits, indirect buying journeys or niche market awareness. DAAS focuses on paid customer acquisition, not only form submissions.
Which is better: Google Ads or social ads?
Google Ads is usually stronger when people are already searching for what you offer. Social ads are usually better for creating demand, staying visible, retargeting potential customers and promoting offers to specific audiences. Many businesses benefit from using both together.
How quickly will we see results?
Some campaigns create activity quickly, especially where there is existing search demand. Others need a few weeks of testing and optimisation. The first month is usually about launching properly, gathering data and improving targeting, messaging and budget allocation.
Do you guarantee results?
No serious ads partner should guarantee a specific number of sales. Results depend on your offer, market demand, budget, competition, website, customer journey and follow-up. DAAS guarantees a structured process, clear communication and ongoing optimisation.
Do I need a good website?
You need a credible destination for interested customers. That could be a website, service page, product page, booking page, WhatsApp flow or another suitable path. DAAS does not build full websites as part of the ads management fee, but we will flag anything likely to hurt campaign performance.
Will you create the ad copy and creative?
Yes. DAAS helps with campaign messaging, ad copy and creative direction. For social campaigns, we may need brand assets, photos, videos, offers or examples from your business.
How will I know what is working?
DAAS reports on the metrics that matter for your campaign type. That may include calls, WhatsApp clicks, enquiries, website traffic, search terms, cost per result, audience performance, retargeting activity, reach, branded search signals and other indicators of customer interest.
Start with a strategy call
Ready to make paid ads more commercial?
Send your website, business type and target area. We’ll recommend whether Google, social, or both channels make the most commercial sense.